The female driver, reportedly in her 30s, was taking the £45,000 BMW X1 for a free test drive when the accident happened on Saturday in Guangzhou city.
Two employees of the dealership suffered minor injuries in the accident. The driver and the salesperson in the passenger seat were unhurt, according to reports.
Video footage of the incident in Guangdong province shows the navy SUV smashing the glass door and windows of the storefront before ramming it into the wall of the showroom at about 4:25pm.
Staff workers and customers were seen running for their lives as the vehicle sped towards them.
Glass, debris and construction material were seen scattered inside the dealership. The bumper and the bonnet of the car appeared to be damaged.
The woman was trying to park the SUV outside of the shop after returning from the drive, according to Guangdong Public Channel.
However, the bungling driver hit the accelerator instead of the brake and lost control, plunging straight into the dealership.
The dealership's insurance company is currently estimating the damages and the woman has agreed to accept full responsibility for the accident, according to the report.
The two employees who suffered minor injuries were treated in hospital.
The plug-in hybrid version of the BMW X1 costs about 400,000 yuan (£45,000) for the basic model, according to BMW China.
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